thanhtong vanMarketing career portfolio

hi i'm thanh

I build ai marketing systems that turn scattered signals into clearer campaign decisions.

I connect analytics, crm, cms, and publishing workflows so marketing work becomes easier to inspect and repeat.

About me

Selected work

Two projects, built from real marketing problems.

Website building

Product website building

Built and improved a product website for search, forms, and buyer education.

What I did

Website structure, Ghost CMS customization, product messaging, SEO setup, tracking, and conversion-focused sections.

Full case study coming later
Full-page screenshot of the Opollo omni-channel order management website
110k+
impressions within 5 months
Top 3
Google rankings for core product keywords
14%
traffic from AI referrals
60%
engagement rate from organic search

Inbound automation

Inbound performance automation

Used MCP to pull GSC and GA4 data faster and turn reports into usable insights.

What I did

Found which blogs, pages, and keywords were performing well or underperforming, then used those signals to improve content and SEO actions.

Full case study coming later
System map showing how analytics, search, CRM, AI agents, CMS, social media, and human review connect in the inbound automation workflow
+30%
organic impressions
+1pp
CTR improvement
+40%
form information collected
5-8h
saved weekly

Tools I use

Tools grouped by responsibility.

I care less about tool names as trophies and more about what each tool is responsible for inside the workflow.

AI agents

  • Claude Desktop
  • Codex
  • Google Antigravity

Data + CRM

  • Google Analytics 4
  • Google Search Console
  • HubSpot CRM

Content + publishing

  • Ghost CMS
  • LinkedIn
  • Facebook

System layer

  • MCP servers
  • API integrations

Next step

I build practical systems that connect marketing data, content, and action.

I am keeping the public MVP focused for now. Detailed case studies will come later when the work page is ready.

About me